TechRepublic’s 2019 Amazon Prime Day guide highlights the biggest bargains for professionals, tech enthusiasts, and home office workers.
Shoppers, prepare your wallets: It’s the 5th annual Amazon Prime Day. TechRepublic will continue to update this article with our picks for the best deals for professionals, tech enthusiasts, and home office workers.
SEE: Amazon Alexa: An insider’s guide (free PDF) (TechRepublic)
Amazon Prime Day was originally a one-off celebration of the 20th anniversary of Amazon’s founding in 2015, with discounts on Amazon-branded devices such as the Fire tablet, as well as deals from third-party brands and sellers. The deals on Prime Day are generally seen as on par with Black Friday and Cyber Monday, though they are limited to Amazon Prime members. Because of the success of the first Prime Day, Amazon has continued the tradition each year.
After an uneven start to Prime Day 2018, Amazon exceeded sales of every Black Friday and Cyber Monday in the e-commerce giant’s history, and the company is aiming to break that record again in 2019.
One key difference from last year is Amazon’s deal to directly sell Apple devices, making Prime Day a likely source for great deals on iPad, Macbook Air, and Apple AirPods.
Each year, Amazon Prime Day sales start earlier and last longer, with Amazon Prime Day 2019 starting at midnight, Pacific Time, on July 15 and running through July 16—in total, 48 hours of savings.
Amazon Prime Day deals will be available in the US, Canada, Mexico, UK, Spain, Italy, Germany, France, Belgium, Netherlands, Luxembourg, Austria, India, the United Arab Emirates, Australia, Singapore, China, and Japan.
That said, Amazon accounts—and therefore Amazon Prime memberships—do not cross borders. Users with an Amazon.com account, for example, cannot use their Prime membership benefits on Amazon.co.jp.
You can sign up for a free trial of Amazon Prime. University students can register here for a 6-month free trial of Amazon Prime.
These deals are available (unless otherwise indicated) on Amazon as of July 15 and July 16.
SEE: Best Prime Day deals 2019: Windows 10 laptops (ZDNet)
Taking feedback to heart following last year’s Prime Day, Amazon is working to increase discoverability of deals.
The Prime Day 2019 Hub is the portal from which general availability of Prime Day deals can be found. In previous events, new deals were posted every five minutes.
The Amazon Assistant plugin provides product comparisons, offers shortcuts to category hubs, and sends desktop notifications when deals you are watching go live.
With voice shopping, you can ask your Alexa-enabled device “Alexa, what are your deals” followed by “Alexa, add [the item] to my cart.” Alexa will confirm before placing your order, though a 4-digit pin can be established in-app to prevent accidental purchases.
Amazon’s typical “Gold Box” deals of the day should be slightly more golden during Prime Day. Assuming Prime Day is like last year’s event, there will be new “Lightning Deals” every five minutes, and these typically are limited quantity deals, with popular offerings snapped up in minutes.
Amazon offers digital coupons for various products, including electronics, toys, and sundries.
SEE: Amazon Prime Day: 3 tips on how to find the best deals for businesses (TechRepublic)
Amazon is not the only online retailer offering sales on Prime Day—other retailers will be counter-programming Prime Day sales with discounts of their own to entice buyers who do not have a Prime membership.
SEE: Best anti-Prime Day sales: Top deals from Best Buy, Walmart, Target, and more (ZDNet)
Though not necessarily Prime Day-related, OWC announced sales on two SSDs, setting new record lows:
If you’re really pining for the brick-and-mortar retail experience, the Internet Archive has a collection of KMart Radio audio tapes from the early 1990s you can listen to while you shop.
Affiliate disclosure: TechRepublic may earn a commission from the products featured in this article.